What Makes a Good Landing Page

In other words, there’s no single right way to write a landing page headline. But the good news is that there are certain time-tested headline formulas you can rely on to better connect with your target audience. Even better, you’re in the right place to learn all about them. We have plenty of tips and examples lined up to help you write effective landing page headlines without overthinking it. But before we jump into those formulas, let’s talk about what makes an effective headline.


Unless you really want to get to those Fax Lists headline formulas ASAP, in which case, click here!) What Makes a Good Landing Page Headline? Well, that depends on a few different factors. Though there are several different types of headline formulas you can leverage for different use cases, there are also a few general rules of thumb that apply to almost every headline. Keep these in mind when crafting your next landing page headline to make sure you hit the right notes.





Rule #1: Always prioritize message match. Say it with me: Landing pages don’t exist in a vacuum! One of the top priorities for any landing page is to align with the rest of your campaign. As soon as your page loads, visitors should be able to tell that they’re in the right place (after all, they clicked on your link or ad for a reason). This is an important point to remember, not only for writing headlines but for designing all aspects of your landing page.